✦  Conducted UX research and restructured information architecture to redesign Delta Faucet's digital experience for two distinct user groups, optimized for Salesforce Commerce Cloud. Concepted AI-assisted product discovery features and created a redefined visual design system to elevate the user journey and enhance brand alignment.

✦  Spearheaded the design of a proprietary admin platform for Warner Bros. Discovery, partnering directly with data architects to simplify dense legacy backend logic into streamlined workflows that granted end users full operational autonomy.

✦  Led design for Lucid Motors’ Service & Parts management tool built on Salesforce Field Service, synthesizing research insights into intuitive workflows through a scalable design system.