Delta Faucet
Elevating a product-focused commerce experience into a unified, brand-forward destination for homeowners and trade professionals.
The Challenge
The existing Delta Faucet digital experience struggled to effectively serve the distinct needs of both consumers and trade professionals.
✦ Homeowners needed inspiration and buying confidence, while trade pros required specs, installation resources, and speed.
✦ Poor content organization and product discovery created friction, slowing users down.
✦ The digital experience failed to reflect Delta’s refreshed branding, weakening brand perception across touchpoints.
✦ Catalogs, educational guides, and support resources were isolated, resulting in disconnected customer journeys.
The Process
Led the redesign of Delta Faucet's digital experience to create a more intuitive, cohesive, and brand-forward platform that effectively served both homeowners and trade professionals. The effort focused on simplifying complex user journeys, modernizing the interface, and establishing a scalable foundation for future growth.
✦ Conducted UX research and journey mapping to uncover audience needs and identify key experience gaps
✦ Restructured information architecture and navigation to improve content discoverability and product findability
✦ Designed audience-specific pathways that supported both inspiration-driven and specification-driven user journeys
✦ Modernized the visual experience to align with Delta's refreshed brand identity and digital strategy
✦ Established scalable design system standards to drive consistency across pages, components, and experiences
✦ Conceptualized AI-driven tools to help users identify parts, reimagine their space, and find products tailored to their existing setup
The Final Outcome
The redesign transformed Delta Faucet's website into a more intuitive, modern, and customer-centric experience that better supports the complete customer journey across inspiration, research, specification, and purchase.
